I was doing a photo shoot for an agent yesterday, and she was telling me about a unit at Southbank that we photographed for her late last year. The unit was a strange shape, so the agent suggested to the owners that they hire a company to furnish the unit, as this will help to give potential buyers an idea of what will fit in there. The agent reckons that without the furniture, the unit would have gone for around $650,000 … and maybe as high as $680,000 with some keen bidders. On auction day, the property sold for $720,000, and the vendors were ecstatic!
When the successful buyer went back for a second look at the now empty apartment, she was a little surprised at how small and awkward it looked without the furniture. “Oh, so this is what it looks like.” Would she have purchased the property if it were empty for the duration of the marketing campaign? Well, she didn’t like the look of it without furniture, so probably not.
It’s worth thinking about.