We were recently interviewed by Freya Noble from the Daily Mail Australia, who has featured us in a Daily Mail article on virtual furniture:
The latest real estate trick to lure buyers: Clever photography that de-clutters a room or adds funky furniture without the seller having to lift a finger
Here’s a screen grab from the website:
This article pushes the benefits of virtual furniture when selling an empty home. As Linda explained it:
‘We photograph the room empty and then we put in the furniture depending on the style of the room.
‘That can be either photographed furniture or it can be digital furniture,’ Linda Stringer, owner of Highshots Photography told Daily Mail Australia.
‘It really shows what the room is but you also get an idea of the size of the room.’
Aside from simply adding furniture to room digitally instead of hiring it, the technology is also being used to tidy up rooms which may have messy tenants, or replace outdated objects to modernise a room.
Some people question whether potential buyers are disappointed when they visit the property. However, agents can state within the advertising that virtual furniture has been added to the image. The feedback we’ve received so far from our clients is that buyers have no problem with the virtual furniture, and that in fact they appreciate it because trying to visualise how a room will look furnished when you are only seeing it empty can be difficult.
Here’s a sample of our virtual furniture …
Empty room:
Furnished room:
The Daily Mail also included our video on what we do when styling a home for photography. They included the headline:
How to arrange your house for the best real estate photos
The purpose of the video was to showcase the careful steps Highshots Photography go to in order to make a home look its absolute best for photography (kind of like the way people dress up for a family portrait), but I guess it also could be used to advise sellers on how to arrange their home for photography.
Here’s the video they used: