In stark contrast to yesterday’s post, a study by First National Real Estate has found that 26 per cent of women surveyed felt that agents tended to take more notice of their partners when they buy a home together. And it seems to get worse for older women, with this figure rising to 30 per …
American real estate firm Century 21 are currently advertising on US television with an ad that, well, doesn’t really seem to say anything positive about the agent. The wife with a strong opinion is trying to convince her “spineless wimp” of a husband (as AdJab put it) to buy a house, whilst the Century 21 …
Some agents are finding it tough to get the listings at the moment, while others are experiencing record sales. One agency down at Wynnum has just had their best month ever, and we’re as busy now as we were in the crazy period of spring last year.
The Church of the Customer blog points us to some new research which shows just how quickly people get the word out there when they’ve had a bad experience with a retail business: Almost half of shoppers say that they have avoided a particular store in the past because of someone else’s negative experience, and …
Remax Vision agent Sharolyn Grant has decided that she’d like to start giving something back to her clients in the form of a professional photo shoot. I’m not sure if she’ll do it for all of her homes, but she told me yesterday that she was going to be giving a free photo shoot to …
Steve Rubel has posted a terrific little article at the “We influence” blog. It’s about marketing, and I reckon it applies really well to real estate agents and how they should market themselves. So, with a couple of changes, here’s Steve’s take on real estate agent marketing (the bold bits are the changed bits): So …
Down in Victoria the Estate Agents Council is talking about the possibility of allowing lawyers, accountants, and other professionals to become pseudo-estate agents. The Victorian Government wants to boost competition within the real estate industry, but the Real Estate Institute of Victoria doesn’t like the idea: “Given that there are approximately 15,000 estate agents in …
According to Inman News, we need more old school real estate agents: “I remember when real estate was colorful and even a little nutty. That era symbolically ended in 1996 when Century 21 CEO Robert Pitman abolished the gold coats that every C21 agent wore for more than 30 years.” That might have been the …